Creating a Thriving Influencer Ecosystem for Do Your Thng.

Technology Stack

Python Django, Android, iOS, ReactJS

Industry

Community-Marketplace

Platform

Mobile & Web Application

Business Requirement

Do Your Thng (DYT) embarked on a visionary journey to revolutionise influencer marketing. DYT is not just a platform; it's a digital haven where social media influencers converge to monetise their digital assets. The platform acts as a bridge between two pivotal players in the digital ecosystem—brands and content creators.

Their core business requirement revolved around creating a cutting-edge platform that would empower these social media influencers to unlock the potential of their digital assets. In response to this requirement, we envisioned two essential components to their platform: a mobile application designed to cater to content creators, enabling them to seamlessly monetise their digital content, and a web-based self-serve module to facilitate marketers in executing influencer campaigns with unparalleled efficiency.

Features

● Content Management

● Payment Integration

● Influencer Collaboration

● User-Friendly Interface

● Efficient Campaign Execution

The Challenge

The client encountered significant challenges when translating their visionary concept into a practical, user-centric mobile app and web application. There was an ambiguity surrounding how to bring this groundbreaking concept to life. The client was at a crossroads of innovation, seeking guidance and technical expertise to turn a visionary idea into a tangible and user-centric mobile and web app. This transformation necessitated equipping the platform with the essential features to nurture a thriving influencer marketing ecosystem.

One of the main challenges lay in integrating their platform with various social media channels. This integration was pivotal in creating a unified and user-friendly environment for content creators to manage their digital assets effectively. Ensuring secure payment processing and tracking systems was another pressing challenge, critical for content creators to receive their earnings promptly and for marketers to monitor campaigns' success comprehensively.

Gloify played a vital role in transforming these challenges into opportunities, resulting in a thriving ecosystem of influencers

The Design

Gloify's role in the design phase was pivotal in shaping DYT's innovative concept into a practical, user-centric mobile app and web application. Developing an intuitive and tangible platform was a challenging process.

The primary focus of our design was to ensure a user-friendly experience. Our goal was to create an interface that is visually appealing and easily navigable. This approach was integral for both content creators and marketers who would be using the platform. We wanted their interactions with DYT to be easy, efficient, and intuitive.

Integral to the design was the seamless integration of various social media channels. A variety of platforms can be managed effortlessly by content creators using this feature. It was a critical aspect of the design, as it streamlined content creation and distribution, enabling influencers to reach a wider audience and maximise their impact.

Beyond functionality, the design also aimed to create a sense of community. It fostered an environment where content creators and brands could collaborate, creating a win-win scenario. Our design ensured that the collaborative element thrived at the core of our client's ecosystem.

The Solution

Gloify embarked on a transformative journey with Do Your Thng (DYT), addressing the significant challenges that stood in the way of transforming their visionary concept into a practical, user-centric mobile app and web application.

Our strategy was to empower DYT with an innovative and robust solution that would seamlessly align with their vision. We began by devising a comprehensive approach that included a mobile app and a web application tailored to the client's specific requirements.

We introduced an admin panel as part of our solution. This intuitive dashboard was a game-changer. It offered a separate section for clients, where they could access detailed insights into their influencers' activities and performance. Similarly, partners had access to a section that allowed them to monitor influencers' product promotions.

Gloify's commitment to making DYT's vision a reality is at the heart of the solution. We leveraged our technical expertise, innovative mindset, and vast experience in the industry to craft a platform that catered to content creators and marketers.

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Kanan Ajmera

BuildersPatch, Founder & CEO

Gloify has been our trusted ally and partner in building a robust product. They have done this in time and on budget since they have started work with us. We are so very pleased with the results. It allows us to focus our time and energy on our strengths.

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Gloify has been our trusted ally and partner in building a robust product. They have done this in time and on budget since they have started work with us. We are so very pleased with the results. It allows us to focus our time and energy on our strengths.

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Collaborating with Gloify has been a game-changer for Caterx. Their proactive and collaborative approach, coupled with a deep understanding of our software development requirements, has resulted in a partnership beyond mere service delivery. Gloify has consistently demonstrated a commitment to our success, making them an indispensable part of our journey.

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We partnered with Gloify for software support. They have a well qualified team which not only is skillful in current technologies, but are also willing to pick up new tech when required. Apart from tech skills, we found them to be having strong work ethics and focus on the deliverables on the decided timelines. They have added good value to our product and we wish them all the best.

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