Nowadays, businesses spend a lot on their Online Marketing Budget But struggle to find potential customers.
This scenario is not only for newcomers, but even renowned brands face problems.
Sometimes, well-established brands have an excellent physical presence but fail to perform in online marketing. It is not like they don’t have enough resources or budget to outperform offline marketing but due to mediocre Online Advertising Strategies.
No doubt! These online strategies play a crucial role in improving sales. Whether you are a brick-and-mortar store or an e-commerce site, advertising is one of the ways to get more customers. With the influx of technology available today, the options for online advertising strategies have also expanded manifold.
As per a report, 4.9 billion people, which means 69% of the world’s population, are actively using the internet.
In business, around 71% of small businesses have an online presence.
Looking at the above stats, do you think your business has a sturdy online presence to perform better and drive sales?
If yes, that’s great! Still, we have five amazing tricks that could help your business to boost 10X times.
But if not, it’s time to focus on your online marketing strategies.
When it comes to online advertising, several people think about search engine or social media ads. To make you clear, I would like to say advertising is not only about paid channels, but it’s a way to showcase your product among billions of internet users. It is a source that lets you communicate with customers about your products or services.
It’s vital to understand the various types of Online Advertising Strategies and their aspects that will enable you to choose the best option for your business.
In this blog, we will discuss those online strategies, and in between, I will share with you five tricks that can help improve your sales.
The best online advertising strategies:
The following strategies are effective for advertising online:
#1- Web design:
Let’s first talk about offline advertising.
Having a physical store matters a lot in traditional marketing. Because whatever the advertising is done by the brand, at last customers will visit their store.
The advent of the internet everywhere and the advancement of technology have transformed the ways of marketing.
Now audience visits the website, and if they find something worthy, they make a purchase.
Now website has become an essential part of your business. It is like your online shop, where many potential customers will find information about your products or services.
In offline stores, sales persons are present who convince the customers to drive sales. But online, your website design matters a lot.
Whatever the online ad campaign you may run, your primary focus will be to drive traffic to your website. Here is where your web design can give success.
A well-designed website is essential for any business that wants to succeed online. Your website is the first impression customers will have of your business. Make sure that it looks professional and trustworthy.
Luckily, there are plenty of ways to improve your site design.
One way to make your website more appealing to the audience is to ensure it’s easy to navigate. Use clear and concise labels for your menus and pages, and consider using a search function if your site has a lot of content.
Another way is to use infographics and videos. People are more likely to engage with websites’ visual content, so ensure to include some on your page. Ensure that the images and videos you use are relevant to your business and properly labelled so that search engines can index them correctly.
Finally, keep your website updated regularly with fresh content. Users don’t prefer a website that looks similar on their every visit.
- Trick No. 1: Ensure you have a Mobile Responsive design. More than 50% of web traffic comes through mobile users. They usually leave a site that is not mobile-friendly.
#2- Search Engine Optimization (SEO):
Hope! You must know about SEO and its importance in recent days.
Let’s say your brand has a physical store that deals with varieties of quality products. But you struggle to bring sales because customers are unable to find it.
The same implies to online marketing as well. You may have an attractive and responsive website, but if your site doesn’t have SEO, You are still out of business.
The only solution for this is investing in search engine optimization or SEO. By implementing SEO, you can improve your website ranking in popular search engines like google.
A good rank helps to make the website more visible to online users. It doesn’t mean ranking your website within ten results of search engine result page but ranking among the top three. The reason is the maximum number of visitors prefers to click the first three results of a search engine result page.
Search engine optimization is one of the best online advertising strategies that can drastically boost your sales.
It is a way of targeting users based on the trending keywords related to your niche, with the ultimate goal of bringing them to your website.
Suppose your business deals with interior design products. So you have to start SEO with keywords relevant to your niche and high traffic.
If your website ranks for those keywords at the top, it will drive more traffic and sales.
SEO has become a critical part of online advertising strategies as businesses seek more and more ways to build their brands and sell products.
- Trick No. 2: Find keywords related to your niche with maximum volume and low or medium difficulty.
#3- Social media marketing:
We all know how popular social media platforms like Instagram, Facebook, LinkedIn, and Twitter play a crucial role in connecting with the audience.
As per a report, 59% of the world’s population is on social media platforms. Looking at these stats, it would be a great mistake if your business is not on social media.
Top of that, it’s a great place to advertise and drive sales for your business. Social media is one of those platforms where you can engage with customers by updating them about your products and services. You can reply to their comments, answer questions, and provide helpful information.
Social Media Platforms involve an option for running ads with multiple features, where you can reach potential customers. It enables you to run your campaign based on your audience and demographic information like age, gender, and location, including advanced options like interests and behaviours.
For example, if you operate a beauty product company, you may use social media to target users within your service area. To perform your ad better, you may go further with options like gender, age group, and marital status.
One of the advantages of using social media ads is it’s cost-effective as compared to google ads.
People love free stuff, and if you can offer something for free, you may be able to improve your sales.
So it is a platform where you can perform social media contests and giveaways to generate interest in your products or services.
- Trick No.3: Select your platform wisely. It’s not necessary to have social media presence on every platform.
#4: Pay-Per-Click (PPC) Advertising:
Pay-per-click (PPC) advertising can be the best online advertising strategy to improve your sales. This advertising model enables you to place ads on search result pages for specific keywords.
By placing an ad, you can target the right audience and increase the chances of getting them to buy your product or use your service.
Sometimes business owners get confused about going for PPC ads.
When it comes to this ad model, they usually think about why they need to run an ad when their website ranks at the top of the result page.
If you have this question, I would like to say, SEO takes time, but PPC can immediately create sales and conversion for your business.
No matter even if your site ranks at the top on a specific keyword, PPC works well in combination with SEO, User will have a positive impact on your business when they get similar two results on search results.
One of the plus points of PPC is that you have to pay if users click on your advertisement. It means you do not have to spend for audiences who are not interested in your business or ignore your ads.
Ensure your landing page is well-designed because people usually move to another result if they find it irrelevant.
Finally, you need to track your results to check the effectiveness of your PPC campaign. If it is not working as per your expectations, it allows you to improve it.
- Trick No.4: Write catchy and relevant headlines for your Ad because people prefer to click on ads that make them look attractive. Don’t forget to include your keyword on the Ad headline.
#5- Content Marketing:
Content marketing is one of the popular online advertising strategies to advertise your brand to the audience by providing them with helpful or interesting information.
It involves creating and sharing valuable content that will interest your target audience. Content can include blog posts, articles, infographics, and videos.
People usually like to do business with a company that provides valuable information. In such instances, Content marketing can be an effective way to improve your sales. It helps to increase traffic and leads and build an online reputation with your target audience.
Businesses usually commit a mistake when it comes to content marketing. They follow this online strategy but fail to get the result.
Check out some of the key points that will make your strategy successful.
The first tip for success in content marketing is to maintain a regular publishing schedule. It seems that companies that post regularly see four times more traffic than companies that only post a few times a month.
Ensure to publish quality content that is relevant to your target audience.
Focus on promoting your content after publishing.
Keep in mind if you don’t promote, people will not visit, you may write quality content, but the audience will not get to know unless you tell them about it.
Promote your content through social media platforms and other blog-sharing forums. Even Email Marketing is the best way to promote your content to your potential users.
Focus on sharing visual and informative content. Grab the attention of users by sharing valuable information through animated videos. Infographics are another way to engage the audience.
- Trick No.5: Focus on unique content rather than keywords. Humans will read your content, not search engine bots. Grab the attention of users by providing them with informative and unique content.
Those are the five online advertising strategies that you need to implement in your business to improve your sales. I hope this blog will be beneficial for you.
It’s not like you should try on all strategies. You have to plan as per your industry and audience.
A positive attitude towards online advertising will help you to boost your sales, but keep in mind to keep an eye on your competitors. You need to check the strategies they are following and their outcomes.
If you are confused with these strategies and looking for expert help, then Gloify will help you. Our marketing experts will guide you in a better way. We will plan the approach that will be fruitful for your business.