Hyperlocal refers to any localised area such as a neighbourhood or even an entire city. In the era of Instant, where people need every service instantly with a few taps on their smartphone, Hyperlocal apps are getting more popular day by day. The motto behind the development of the hyperlocal app is to connect people with businesses and services of their city or locality. According to a report, 46% of Google searches are local intent, which leads to a store visit. Ironically, the arrival of the powerful hyperlocal apps has stopped the customers’ physical visits as these apps serve them with quick home delivery. These hyperlocal apps allow people to order and get delivery of their products from the stores across the city.
The intent of these apps is not only limited to order and delivery. Several hyperlocal apps have features like getting local news, local events and connecting local people and the community.
Just Imagine how easy it has been now. In the current era, where time and traffic are the primary concern of the people, these apps deliver our product in a stipulated time. Gone are those days when people had to wait till the weekend to buy groceries. Even those days are gone when people had to find a technician for fixing their AC, Refrigerator or any electrical equipment. Several hyperlocal apps connect skilled technicians to provide service at customers’ places. There are different verticals of hyperlocal apps, providing services in different ways.
In this blog, we will be discussing the reason behind the demand for Hyperlocal apps. Before moving to the title topic, let us know about the different verticals of these apps.
With the advancement of technology and the mobile app, development companies started identifying the different segments of the hyperlocal app. Let us know about those segments-
Hyperlocal Food Delivery:
If we talk about the impact of mobile apps on the food industry, then Hyperlocal food delivery has transformed the food industry. The arrival of powerful food delivery apps like Zomato and Swiggy has ignited the demand for hyperlocal apps. Several food delivery apps are now available in the market that provide services to the people. It became popular among the people as they can get food delivery from their favourite restaurant in the city. This Hyperlocal Model got more popular in the cities, where the time to travel is long and expensive. It became popular among a wide range of people who find difficulties in cooking or want to try something new. The delivery app is the common platform for all hotels and restaurants in the city; it allows them to be ahead of their competitors by offering discounts.
Hyperlocal Home Services:
The development of these apps has boosted the race of Hyperlocal apps. The objective behind developing these apps is to enable users to find and hire the right professional for their needs. Customers can book a service on the app and the professional will show up at the pre-appointed time. Now people are able to avail the services at their house. Apps like Urban Company and Housejoy are providing beauty services, maintenance services, cleaning services etc. There was a time when people used to search for technicians for repairing our appliances. They wait for weeks but are unable to find or fix it. Apps like Urban Company and Housejoy are allowing users to find the right professional and fix their appliances within a day.
Hyperlocal Medicine Delivery:
The demand for hyperlocal apps got more popular among the public when they started getting the delivery medicines. To reduce the users’ effort, the hyperlocal model pharma companies introduced an online doctor consultation service. Now the user is able to save his time by consulting with a specialist online. This idea of online consulting and medicine delivery attracted more audiences to download the app. Hyperlocal medicine delivery applications like PharmEasy and 1mg are now providing their services around 100+ cities in India. These Apps serve as an intermediary that helps the user to identify and connect with local pharmacies that have a valid licence to sell medicines. According to a recent survey, it is stated that around 61 per cent of people prefer to order medicine online. The reason behind the popularity is that online pharmacies provide better alternatives to offline medical stores and users can choose and compare medicines from various brands. To attract more audiences some apps have started giving discounts and free delivery to the users.
Hyperlocal Grocery Delivery:
These hyperlocal apps are only dedicated to grocery delivery. These apps have made the lives of users more convenient by letting them shop and get their groceries delivered with few taps from their smartphones. Gone are the days when people used to get up early in the morning and leave for the marketplace to avail of fresh vegetables. Now they can order fresh vegetables from the app and can get delivery of the product in a short period of time. Grocery delivery Apps like Zepto and BigBasket are offering a wide range of fresh and quality products like vegetables, fruits, meats, dairy products and groceries to shop. The users can shop for a variety of products with minimal prices as compared to the marketplace.
Hyperlocal News Zone:
These apps are a micro-blogging social network for the local communities where they can discover or share news, happenings, events and deals around their locality. Several times people used to be unaware of the ongoing events around their locality. These hyperlocal apps gained the most interest among the youth of the city as they were able to know about the best deals and discounts offered by shopping malls and complexes. With the development of these categories of hyperlocal apps, local businesses that were struggling to find customers were able to find potential customers. As this segment of the app does not require any services, it became popular in both cities and small towns.
Hyperlocal Engagement Zone:
This is a newly developed concept of hyperlocal apps. Start-ups are now investing to implement these segments of apps in the incomplete phase. Hyperlocal engagement apps focus on connecting with people from neighbourhoods and localities. The app got popular among people who feel shy to interact with strangers or find difficulty in making friends. One such app is Hynzo, which is gaining popularity day by day. It allows users to connect with people according to their interests. It can be said as a community-building app, where users can build their community and interact with audiences from their locality regarding an event or a topic. Hyperlocal engagement apps can be in more demand in the coming days as these apps will help businesses to promote their products to their local audience.
Hyperlocal Delivery Network:
Hyperlocal delivery network apps are a dark horse among the other hyperlocal apps. It is one app for every delivery solution. It allows users to drop and ship anything and anywhere across the city e.g. groceries, medicines, even suitcases. It involves a courier agent operation that picks products from the seller and delivers them directly to the customer’s address. Gone are those days, when people used to return to their home if they forgot any important documents, bag or laptop. Apps like Dunzo help them to get their missed items quickly and safely. Looking at the demand of users, these apps now started delivering groceries, vegetables, fruits and medicines. This has become a universal app for users.
Why are Hyperlocal Apps on Demand?
By going through the above segments, I guess now you must be having a clear idea about hyperlocal apps. These apps have become a medium of connection between businesses with people and people with people.
- Hyperlocal apps got more popular during covid19 pandemic when there were restrictions imposed by the government. Due to restrictions, the business closed the outlets but started continuing online services followed by home delivery.
- Hyperlocal apps are more popular in cities, as traffic and time are the primary concern. People are comfortable spending a bit extra for delivery instead of getting frustrated in traffic.
- In cities, people used to struggle a lot in finding a professional to repair their impaired products. Hyperlocal apps gave users a solution to fix it at their place, at their suitable time and in a day.
- The introduction of medicine delivery and online consultation has brought a revolution among hyperlocal apps. Now people don’t need to book an appointment or wait for the weekend for a check-up. They can consult a doctor and get delivery of the prescribed medicine.
- Hyperlocal Community apps have helped people to connect with their neighbours. Now users don’t have to wait for an occasion to start a conversation. They can connect with them through the apps and can plan for an event.
Hyperlocal apps have transformed businesses and human effort. Now users are able to get their work done easily and quickly. These have not only reduced the users’ efforts but even helped several businesses to find local audiences.
Hyperlocal Apps have a great contribution to the revolution of App development. Looking at the demand for Hyperlocal apps, now several app development companies have come up with several hyperlocal models.
If you have any Ideas for Hyperlocal, but don’t know how to start, then Gloify will help you out. Reach out to us with your hyperlocal plan, our experts will help you out in building your hyperlocal app.